The Biebs. Aka Bieber. Aka 'Baby' singer.
Can not believe what a phenomenon this 17-year-old has become. The YouTube sensation is breaking hearts and is so popular that any girl linked to him is in the line for death threats (ahem, Selena Gomez!).
What I love more than anything is how everyone from my Nan to a toddler knows who he is. While in Melbourne recently Meredith's mum rattled off some random facts about a passerby having the same hair as Justin Beiber's new cut.
What have we become? He's the new Justin Timberlake. Remember the Mickey Mouse Club? Woah. Makes you feel old, just like when you see a guy using a discman on the train.
I still cringe when I hear Baby playing but you know what, we will all have to answer our children's questions about who The Biebs was and why he was so great.
Anyone have an answer?